Share Ad Expenses to Boost Profits

"Share Ad Expenses to Boost Profits"," They must battle for market share against larger competitors, run all aspects of their business, and even pay higher rates for advertising and other marketing related expenses.


In recent years, there have been some changes in the marketplace that are of benefit to small business owners.
 However, the high cost of advertising has not been formally addressed.


Here's an example of how it works.
 Andy services small businesses with their accounting needs, and Larry is a lawyer specializing in small business issues.
 The rate they are quoted individually is $5000 for the back page of the magazine.
 So how do they save money on this advertising venture? A co-op approach on one of two fronts will cut their advertising costs significantly:

Share the ad:  Since they are not direct competitors, Andy and Larry could split the ad space 50/50, acting almost as if they were partners although their businesses are distinct.
 In fact, by putting their heads together they should be able promote their collective business expertise as ""Total Solutions for Small Business"".
 Even in these cases a co-op approach can offer a lower cost.
 Once the price of $5000 is quoted, he then offers the publication a deal ""What if I bring on another advertiser for you.
 Andy and Larry split the savings and Andy ends up paying $4750 for a $5000 ad.


Advertising is not the only example of co-ops at work.
 The same applies to a printing company that prints brochures or business cards.


When faced with a major advertising buying decision or the need for new marketing materials, find out how much you will have to pay as a small business.