Flyers are a great resource for just about any small business. They allow you to completely blanket an entire region with your branding; while also allowing you to connect with your recipients on a personal level. For that reason it is very important that there are a number of points are covered to ensure that you are getting the most from your marketing efforts.
Color Scheme - Make sure that the color scheme you choose is symbolic of your brand. The colors should not only represent your brand, but also should be able to show that your brand is credible. Also, make sure that the color you choose are all within the same palette. This will not only help in creating a cohesive brand, but will also help in getting word out there faster - while making an immediate impact.
Fonts - Make sure that the font you choose are professional, yet casual. The easiest font to read includes serif fonts. Serifs attached to letters enable the reader to quickly read the text as the eye can quickly read where each letter begins and ends. This also allows the reader to quickly pass it off to friends allowing them to quickly and easily read the information.
Die Cut - Try to experiment with die cut shapes. Choosing a custom shape that speaks to your business allows the recipient to see who you are, what you do, and how they can benefit from your business instantly. Also, try to choose shapes that embody your industry on a whole. For example we see dentists use teeth a lost as flyers. This stands out amongst the competition and allows for great comprehension.
Design Layout - The layout of the flyer should be easy to read as well. The layout should be simple, uncomplicated and easy to understand. The easier it is to understand, the more likely the recipient will read it through to the end. As a result, try and have the flyer layout as bare as possible. This will help in getting both attention and getting your message across.
When you are done, be sure that you ask friends family and coworker for their opinion on the flyer. This will not only help in getting feedback, but will also help in disseminating your information to those who care about you most - your loved ones. Just be sure to utilize this information in other facets of your marketing collateral, such as brochures, stickers and banners.
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