Postcard marketing is perhaps the most versatile form of marketing. Due to their size, they have the ability to not only be handed out, but also have the unique ability to be mailed, left behind in public places as take aways, or even assembled into press kits. However, it is important to remember that postcards, with all of their benefits, also come with extreme risk. Before you create your postcard marketing be sure to take a look at the tips below to ensure you're getting the top results.
Size - Make sure that the size of your postcard is larger. In this case, the bigger the better. This not only helps in getting eyeballs to your postcard, but also helps in properly explaining your business. Properly explaining your business is paramount in gauging your postcard's success, and also key in having a lifelong marketing cycle.
Images - Make sure that the images you choose for your postcard are reflective of your brand. By including images that are in line with your current branding, you are able to bring attention to certain aspects of your postcard, and also able to properly align your messaging with a certain tone.
Font - Make sure that your font is consistent! This is perhaps the number one important tool. The font should not only be able to speak to your audience, but also have the ability to be read quickly and efficiently. As a result, make sure that your font is a serif font. The notches on each letter ensure a quick and easy read and also allow your recipient to skim it as quickly as possible.
Shape - Make sure that the shape stands out. This helps in getting the attention of prospects, and also positions as your brand a creative innovator in the space. Having this unique positioning will help in creating a though leader reputation. This reputation quickly translates into an industry leader which will help in building brand credibility in your company and your founder's vision.
Friendly Copy - The copy in the brochure should be light and conversational - and in the active tense. Many times, readers reject heavy marketing jargon and enjoy having a conversation with the material they read. As a result, write copy that sounds like a conversation with a clear message.
When you are done, be sure that you ask friends, family and coworker what they think of your postcard. This will ensure that your marketing efforts are all inline with your objectives, and will also ensure that you are getting the most from just about every component.
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