Business cards, commonly referred to as the calling card to just about every business, play an intricate role in your company. They identify the brand, and also brand each employee as a member of your organization. With that being said, the business card should evoke a certain feeling or emotional that is representative of your business. Below are top five points to designing your business card, and what to include and what not to.
Name/Title/Contact Info - This goes without saying, but the information should be clearly identifiable, and also allow the customer to quickly and easily view the card. Traditionally, the first and last name is large, and then the title is in a smaller font. This allows the recipient to see the name on the card quickly, it also allows the recipient to have a greater recall on the employee's name.
Social Media Contact Information - It is best to include social media links to your business. Including social media links such as LinkedIn, Twitter and Facebook, allows you to create a conversation with your prospect. This conversation is what keeps the prospect involved with your company, and also allows them to clearly see that you care about getting their feedback. It also provides the vehicle for you to communicate recent news, updates and company upgrades in a new way.
Shape - The shape of your business card should be unique. The more unique the better when it comes to cards. This not only allows you to stand out, but also allows you to see what is most effective. When designing though, be sure to try and stay as close to the standard size of a business card as possible. If going smaller, it has the risk of falling out from a stack, and if going larger, it has the risk of being thrown out.
Layout - Make sure that they layout is simple. Having a simple layout helps get the card read. Generally, people do not like to typically read a business card that takes a long time. As a result, try and copy the traditional business card. The traditional layout has their name at top, title underneath and contact information under that. Simply remember to keep the font as simple as possible, and try to get the reader's attention as soon as possible.
When you are done, be sure to get feedback from your employees. It helps if everyone is on board with your business card as this will help get them distributed quicker. It will also add to team morale, having their input.
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