Flyers are a great way to spread general awareness about your brand. They not only allow you to easily and effectively spread your messaging, but are also an easy tool to use to blanket an entire area with your information. As a result, it is imperative that you take the proper amount of time in developing a flayer marketing campaign that speaks to your target demographic. Below is a simple check list to review before you begin implementing your flyer marketing.
Flyer Design - Make sure that the flyer design is something that is unique and intricate. The design should immediately identify your company. It should also entice the reader into getting more information about your business. As a result try to use colors that you use on your website and brochures. This will help in creating a cohesive brand, and also help in getting word out about your business.
Flyer Shape - Consider using a shape that is not square or rectangular. These shapes are often the worst for business who are trying to stand out. Having traditional shapes only means that you are a traditional business with very little else to offer. As a result, try and think of shapes that embody your business. For example, a dentist could make a flyer out of a tooth or toothbrush.
Flyer Layout - Make sure that the flyer layout is easy on the eye. Use a layout that is equally weighted with both dark and light colors. Also, try to see if the flyer is something that will get the attention of your friend and family by asking their feedback as well. This is perhaps the easiest way to get honest feedback on a limited budget.
Flyer Distribution Tactic - Make sure that the distribution tactic you choose is something that is convenient for you as the owner, as well as effective. The best way to properly employ a proper distribution tactic is to hand it out face to face. Face to face communication is the best for you. It not only allows the prospect to attach a face to the company's name, but also allows you to follow-up with the prospect bringing conversation about your brand and your business.
When you are done with your flyer marketing campaign, be sure that you hand them out to everyone you know. This is a great way to get insight, as well as bring awareness to your campaign.
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