What Every Flyer Should Include

Flyers are a great marketing piece to just about any campaign. They have the unique ability to sell your business and also allow you to simply state the challenges your business solves, while also allowing you to state what you want about your business.

Themes - Think of themes to your color scheme that will invite the reader to view your flyer. Color schemes can come in a variety of formats too. Will the flyer be pushed out during a specific time of year? Consider a color scheme that is in line with that season. For example, summer and spring flyers would consist of lighter colors, and fall and winter more saturated colors. Having it be a seasonal flyer will also give it that added touch of customization, and make the information come across as current.

Eye Appealing - Think about magazine covers. Next time you pass the magazine aisle at the grocery store, examine the covers of each magazine and see how they create instant appeal. It is the publisher's job to get eyeballs, and have it be instantly readable. Then think of ways to encompass their formatting on to your brochure. Be sure to examine the imagery they use, the color contrasts, the phrasing and the call to actions.

Copy - Third, think about the copy that will go into your flyer. This can be a daunting process for even the most professional writer. Be sure to refer to your competitor's flyers and see what you like, and then also see where they fell short in their pitch. Also make sure your flyer answers the following questions: What will your company do for me? How will it affect me? Why should I believe you? By answering these questions, your brochure can gain instant credibility, and come across in a professional manner that will gain trust.

When you are done, consider passing around your flyer to everyone you know. This will help in getting the feedback you need for the marketing collateral and also help in getting feedback for future initiatives.

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