The Benefits of Flyers For Every Small Business

Flyers are perhaps the easiest way to get word out about your company. They not only allow you to easily and simply communicate your message, but also allow you to distribute your message to just about everyone you know. They can be placed anywhere, and due to their form, are easy to disseminate to quickly groups of people. So before you start designing your flyer, be sure that you have complete marketing plan. Below are the top five tips to ensure that you not only get the most from your flyer campaign, but also your other printed marketing efforts.

Casual and Friendly Copy - Make sure that the copy of your flyer is easy to view. It should be placed in the top to center of the flyer, and also spaced so that the copy looks concise and easy to read. Also, be sure that the tone of your flyer is friendly and conversational. Having a flyer that is casual in tone will not only help in getting your point across, but will also help in forming a relationship with your prospect. Forming this relationship is key to building a long lasting business relationship, and also important in spreading word about your business.

Interesting Shapes - Be sure that the shape of your flyer is interesting so that it attracts new prospects to your business. This will not only help in getting initial attention, but will also help in positioning your brand as a creative thought leader in your industry. So try to think of shapes that embody your line of work. Many times dentists will create a tooth or toothbrush shape, and chiropractors will display a spine. This helps create an instant impact on what your business shows.

Contrasting Colors - Colors that are interesting in hues and contrasts are what bring the most attention to the eye. They not only allow you to easily and effectively bring attention to your marketing collateral, but also give a little bit of freedom when you're looking to diversify your branding.

Call To Action - Although this could technically go under copy, the call to action is perhaps the most important feature to all marketing collateral. This motivates the leader to a specific call to action. By having this call to action, the recipient is more likely to do what you tell them to do.

When you are done, it is important to understand that your flyers are only as successful as you allow them to be. As a result, try to sit down with your marketing and design people to understand what would be best in getting them to create one of the most successful flyers possible.