Postcards are a great marketing tool for just about any business. They not only allow you to simply state your message, but also allow you to clearly state what your business solves. However, postcards are rather small in size. As a result, it is important to remember that succinctness is key. Below are the top points to ensure that you are effectively communicating your branding on all postcards.
Casual Tone - Make sure that the copy you use is eye-catching. Try and have the tone be casual and informative. This will help in being relatable as well as become the first step in building a relationship. This relationship will prove beneficial in the long-term of business sales.
Branded Colors - Make sure that the colors are in line with your company branding. Many times, marketing collateral will be developed piece by piece, without taking the complete campaign into consideration. This will only create a disjointed marketing effort that will give an impression of disorganization. As a result, try and think of ways to create a new look while still aligning your efforts in a streamlined manner.
Main Points - Make sure that your main points are present in everything you write. This will help in clearly defining what you want to communicate to your prospect, as well as help in setting the tone for the rest of your postcard. Simply remember, that what you include should be reflective of what is said on all of your other marketing collateral. This includes your website, brochure, flyers, and press materials.
When you are done, be sure to ask friends, colleagues and family what they think of your postcard. When you properly edit your postcard to include that information, you not only get the opportunity to create the best postcard, but the best marketing brochures flyers and banners as well. So be sure that you apply all of this information to your whole company - from the website to the all printed collateral.
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