How Companies Are Losing Money By Ineffective Postcard Marketing

Postcards are one of the easiest ways to market just about any business. They not only allow you to sell your company, but due to their form and size, they allow you to easily and quickly spread it over a large region. However, many companies are losing money due to their ineffective implementation. Below are five steps to ensure you're getting the maximum results from your postcard marketing campaign.

Size of the Postcard - Opt for an oversized postcard. This will help you get attention and also give you ample room to properly display your branding, and also allow you to explain your business. This is imperative in making the sale, and also beneficial for explaining to the prospect what your product or service can offer.

Simple Imagery - Use simple imagery that will grab your readers' attention. By using imagery that is non-complicated, you can effectively communicate your messaging and most importantly sell your brand. So try and choose colors within the same hue, clean lines and simple copy and layout.

Colorful - Make sure that your postcard is as colorful as possible. This will help in getting your postcard to stand out from your competitors. By standing out from your competitors, you can easily create brand differentiation. This will help in not only creating interest but will also set the foundation for brand credibility.

Logo Placement - Make sure that your logo placement is not too obtrusive. Having an obtrusively placed logo will sell your company, but will limit the effectiveness. Postcards are one of the best forms of marketing, so be sure that your postcard is representative of your company and falls in line with your marketing. Also be sure that your postcard is telling of exactly what you have to offer.

Contact Information - The contact information you use should be placed at the bottom end of the postcard. Be sure that it is properly highlighted and that there is a call to action. Without a call to action, the recipient will not have any direct need to use your service. So be sure its clear, concise and to the point.

When you are done with your postcard, be sure to ask friends, family and coworkers what they think of the card. This will not only help in getting feedback, but will also help in getting feedback on all future postcard marketing efforts as well.